A Farewell to Fast Fashion

It’s been nice knowing you, new clothing. Though you once bought me joy, you now merely fill my already overflowing wardrobe with junk I don’t need. I am lacking money, space and the necessity for clothes so it’s time for us to part ways.

At this point in time, I have more than enough clothes. My wardrobe is full and I own clothes that barely leave their hangers. But reflecting on my wardrobe full of wonders I realise these aren’t all replaceable fast fashion items, in fact, many are second hand purchases from charity shops, hand me downs from friends/family or clothes which have lasted me years.

In the age of easy and quick overconsumption, it can take dedicated time to actively make choices against the norm. And the process to being fast fashion free isn’t an easy or quick ride. For the past few years I have been making a conscious effort to curb my fast fashion buys and opt for more sustainable choices, and I am slowly making progress.

A big part of my process has been following more second-hand and sustainable influencers online. This allows me to see encouragement on rewearing outfits, tips for charity shopping and alternatives to fast fashion fixes. The content makes slow fashion seem the norm and limits the shame around rewearing clothes. With my own Instagram featuring limited outfits, it is a boost to see others actively disregarding the idea that rewearing clothes is a bad thing.

I found researching more about the impact of fast fashion was a great motivator to change my habits to ditch fast fashion. A quick Google shows you the shocking figures surrounding fast fashion and books such as Live Green: 52 Steps for a More Sustainable Life offer various solutions to a growing problem. Actively seeking information on this topic has encouraged me even more to improve my relationship with slow fashion and sustainable life in general.

As someone with few comfort outfits, my wardrobe already lacks much rotation, so adding new clothes would only result in more not being worn. And my wardrobe is varied, I have numerous t-shirts, nice skirts, casual dresses, smart dresses, jeans, trousers, floral blouses – what more does a girl need?

I am not overly concerned with filling the criteria for fitting in with current trends, so my new clothes don’t have to be ‘in’ for me to love them. And I can use that to my advantage, choosing items which will have a longer fashionable life span and therefore will be worn for years to come. My wardrobe itself features many nice and trendy charity shop finds, mostly from brands that I would typically avoid if high street shopping. Second-hand shopping has allowed me to branch out with my style and even experiment with different looks for a small cost.

While clothes shopping can be a nice past time, there are plenty other, more productive, ways in which I can instead spend my hours. And as lockdown continues and physical shops aren’t open, the opportunity to go shopping in the physical form isn’t even an option, making it easier to limit myself.

With an uncertain future ahead of me and plans continuously getting cancelled, there really is no need for me to be investing in new outfits. And once normality resumes and I begin to have plans again, I will simply rewear what I already own; I have accumulated enough clothes over the years to have a wide range of outfits to choose from.

I don’t need new clothes; especially not now.

Image courtesy of Alyssa Strohmann.

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